[00:00:00] Matt Ragland: By the end of this video, you’re going to know how to develop and price your digital products and services. We’ve worked with dozens of creators and studied hundreds more, and we can show you how they’ve succeeded with multiple products at different price points and tiers. Today, we’re going to simplify the value ladder framework and show you how your favorite creators are selling and pricing their products.
Let’s get right into it.
[00:00:23] Tim Forkin: Plain and simple creators want to make money, but the first way I think of it is ad revenue or maybe like merge or physical product sales, digital products and courses is our bread and butter. Right. But then the question comes, what do I charge? I don’t know how to price these things.
I don’t know if I should create a high tier course or service or low tier. And there’s just a bunch of anxiety around it. I know when I first started, I was just completely unsure of how much I should charge for any course that I built or any services that I offered. So Matt, you are. The best person in the world that I know at this stuff.
How do you think about pricing your products and services as a creator?
[00:00:58] Matt Ragland: Yeah, it’s a really good question to ask and thing to think about. And it is something that I’ve had to learn over the years. So don’t think like anyone kind of comes into this with a, like, built in expertise on pricing. That’s why we want to have videos like this.
That’s why we want to talk about this on the HeyCreator podcast and help people understand how to get better at this really quickly so that you can better scale your offers and make more money. And I think what is often understood about the value ladder and pricing is that You can focus on like one ideal or one deliverable and price it at different like points along the value ladder and offer different access to the content but also to yourself.
And one thing that I always like to think about is I don’t want you to get too caught up in some of the like actual dollar numbers that I share when I talk about this because like it’s going to change over time if you’re pretty new then like a coaching consulting or service offer might only be like you know, several hundred dollars.
It may only be a few hundred dollars, but eventually like you’ll get to a point like now, if I did a three month coaching program with somebody, then I would charge 5, 000 for that for three months. And I haven’t always done it that way, but let’s start at like the absolute top. And the absolute top is you’re giving a lot of your time and a lot of your effort.
And that can be high ticket coaching, It could also be like high ticket service work. So like Tim, for you specifically, like you were, you are, uh, at times doing short form video editing and consulting. So that is like, if you almost think of it like a pyramid or a Hershey’s kiss, if you will, then you can, uh, think about that top tier high ticket offer.
As what’s probably going to be your best entry point into making a solid amount of money as a creator sooner rather than later. I did a poll on, uh, X last month asking people what was the most common way that they made their first, not just their first dollar, but say their first thousand dollars on the internet.
I think 60 percent well over half of people put like freelance work, uh, contract work. More than courses, more than digital products, more than things like templates. There were some people that came on and said like affiliates or ad revenue, but that’s like, that’s not exactly what we’re talking about here.
We’re talking about products or services that you design and deliver.
[00:03:22] Tim Forkin: I noticed that you started at the very top of the ladder. Right. But when usually you think of a ladder, you start at the bottom and climb up. So why would, why are we starting at the top of the ladder at the highest, most expensive offers or services, as opposed to the very bottom,
[00:03:37] Matt Ragland: I think of it this way, because if you’re starting.
as a creator, then let’s say your goal is to make a thousand dollars. Well, it’s much more likely that you’re going to be able to find one person to pay you a thousand dollars for a specific service that you offer instead of finding 10 people that can pay you a hundred dollars or 20 people that can pay you 50 or a hundred people that can pay you 10.
I’m telling you, even if, like, if you say you have a hundred people on your email list or you have some followers online, if you need to sell 10 people at a hundred dollars, a 10 percent conversion rate is pretty solid at a hundred dollar product. And you know, you can spend some time like, cultivating that list, nurturing it to the sale.
But it’s like I said, it’s probably going to be a lot easier to find one person out of that hundred that will pay you the thousand dollars than to do all the work that’s necessary to create a product and sell it to 10 people to make that same thousand dollars. So when it comes to monetization, when it comes to like defining the value ladder and how you can, uh, Price and like break down different offers.
I really like to start at the top because you only have to find one, two, three, four people instead of like 50 or a hundred people.
[00:04:52] Tim Forkin: I think that’s really interesting. Uh, and I would agree, like, I think starting with service work specifically, even more than, than coaching or consulting. Is the easiest way to kick the door down and make your first thousand dollars.
Or, um, so when you understand it’s the easiest to understand how you should price it. Um, I’ll just use myself an example here, like short form video editing. I had no idea what the charge for it. I was like, this is a skill that I have, but I love to do that. I. We’ll probably do for free, honestly, but I obviously want to make, yeah, I, yeah, I made sure to, to really, uh, drive up a, how busy I was and B how much I charged.
But the first client I ever had with that, uh, they said 40 per video. That sounds great. This will take me not that long to do. So 40, how many can I do in an hour? This is great. Uh, one piece to like add onto this is like, You can set your number, the market truly decides your number because the next person without asking, I, I, I would have said 40 because I thought that was my number.
The next person for the service told me 75. They wanted to pay 75 per video. I just almost doubled how much I can charge because the client, uh, said the number first. Yeah. Right there. So how do you think about that? Like the, the, how do you think about raising your number? Uh, on these like VIP type services.
Um, before we even go all the way down the ladder, just look, hit on this for a second. Yeah, I think it’s important that, uh,
[00:06:13] Matt Ragland: I had a conversation with Joy and the HeyCreator community about this last week. So shout out to Joy. Uh, she’s doing great work as a creator. And she told me that she like was doing some consulting work for, for a company and they paid her, she asked for a thousand dollars and they were like, that sounds great.
And paid it right away. And then the next one, she’s like, well, it’s 1200. And the next line said, that sounds great. I would say like any time that, especially from a service or a coaching perspective, if you offer up a price and people take that price, without any kind of pushback, you should increase your price, especially if it happens twice in a row.
So I like to start thinking about like increasing by 20, 25 percent and then like another 20, 25%. I told Joy as like next person that you talk to should, you should price it at 1500. And you’ve talked about this a lot. We talked about this earlier on the show, like, especially with Chris Do of values, value based pricing and outcome based pricing.
I think for creators in this type of work, pricing based on the outcome and the deliverable versus the amount of time that you’re going to spend on it is another thing to like, really think about when it comes to pricing. Like don’t say as a short form video editor. Editor, I’ll work for 50 an hour.
Instead say I’ll do 50, 75, a hundred dollars per video. And however long it takes you to do it, that’s, yeah, that’s up to you.
[00:07:42] Tim Forkin: Yeah. And think about it this way. I’m going to try to make this as simple as I can. That’s just usually like the term commercial for a second, a commercial for your aunt’s scrapbooking company.
You might be able to get 50 out of that. Right. But if you do a commercial for Chevrolet. That’s 50, 000, 100, 000 to like, and obviously there’s more that goes into like making a commercial for Chevrolet as opposed to a scrapbook scrapbooking company. There doesn’t have to be though. And it’s mostly the same skills and same kind of ideation on it.
Right. So for service work, it’s important to decide any consulting work, coaching work, any VIP services. And we’re calling the highest rung on the side are like VIP offers. It’s important to understand, like I, Do coaching or consulting for Fortune 500 CEOs, or like you to really narrow in on who that is for, because all of them can usually pay in kind of the same range.
And if they can’t, or they, they don’t want to, then they’re not in the target audience, right? I would never say that I’m an editor for anyone. Because that includes Joe Schmoe mechanic who lives down the street. And that also includes big, awesome companies that I would love to have on my resume,
[00:08:50] Matt Ragland: right? So another good reason to start high is that you get, while you’re doing the service work, while you’re doing the coaching, while you’re doing the consulting, you’re getting immediate feedback from your clients and customers about what works for them and what resonates for them.
And so the way that I think about going from the tip top, then you take what you’ve learned and you start to. Go from one to one service or coaching to one to many, and that could be like in a group coaching, uh, scenario that could also be something that’s more like a higher dollar cohort course. And so like one of my, one of my favorite examples for this right now, and I actually think they just wrapped up like the cohort, uh, model for them, but they’ve been doing it very successfully for a number of years is David Perel’s right of passage and right of passage.
That’s. W. R. I. T. E. Right of passage is several thousand dollars at this point for a multi week cohort course. And it’s a very, it’s a very, very good course. Another good example again with writing is our friend Tim Grahl with the Story Grid Guild. And so this is multiple weeks, multiple thousands of dollars, but instead of working.
One to one with David, which I don’t think he does anymore, or doing one to one work with our buddy Tim. You can, with a, with a group of people, go through their training. And so now you’ve taken something that you’ve worked with individuals on, have seen the results, you have testimonials, you have case studies, you can now sell that at yes, a lower price point.
So like, let’s say if I was doing a 5, 000, uh, coaching program for three months, and Then probably what I would do for more of a group mastermind, let’s say that goes through the same, goes through a bit more structured, but still kind of the same steps as the one on one coaching. I would price that probably at 3, 000.
So let’s just say 1, 000 per month instead of closer to like 000 per month. I’m still doing the same things. It’s still the same core idea, but I’ve taken it from a one on one 5, 000 package to a like one to 10. Uh, 3, 000 package.
[00:10:55] Tim Forkin: Yeah. I think that is important. The, you said it earlier, the higher you go up on the ladder, the closer the customer gets to your audience is gets to you.
That’s, that’s very important to say, right? Because we’ll get to this later. Like I can’t with the audience size that I have, I can’t launch a 10, 000 product or course right now. Cause there’s really not someone out there to buy it. Right. At the beginning, the access to you. Is, is all you have, right? The time is all you have.
You have unlimited time. All you have is the time that you can sell for
[00:11:24] Matt Ragland: money.
[00:11:25] Tim Forkin: Yes, exactly. Um, so all of your content and everything should be focused on getting to that sale, right? So, um, at the top letter, 5, 000. Coaching, consulting service work. Then we go down to group coaching and cohort work a little bit cheaper, but a little bit less access to you.
And it’s, it’s shared amongst a group. What would you say is, uh, the middle, the mid level of the ladder?
[00:11:48] Matt Ragland: Yeah. I even want to say like, let’s take this back to service work for a minute. So let’s say you were charging. Let’s just say that you had Tim, a super specific, like. I will do as many videos as you want, or like, I will like make them the way that you want.
You have a very high dollar short form video client that you charge 3, 000 a month too. So that’s a little bit higher than what I was just saying from the one on one coaching, but let’s just say it’s a little bit different. Well, then let’s say that you have a lower tier service, a mid tier service, that’s a lot more productized.
It’s a lot more like, uh, templatized. Say like, Hey, I’m going to do Fewer videos for you and the videos are going to fit this template and we’re going to talk about these things so that you know. You’re still like pumping out good content for them. And they understand that also, but they know that they don’t have as much control.
There’s not as many revisions. They don’t get to like, you know, make as many requests of you, but they’re paying a thousand dollars a month instead of 3, 000 a month. So even in service work, again, I told you at the beginning, don’t pay as much attention to the like prices that I might share in this, because it’s going to vary based on your topic, based on what you’re doing, based on your market.
But think about like, again, like what’s that top tier. Think of it like VIP. And then what is the high tier offer? That could be the group coaching, the co, a higher value cohort. It could be like a group mastermind. And then that what I call like more the mid, the mid tier and the mid tier can still be like a pretty good price point, especially if you hit a solid volume of sales.
And these are things that, uh, can be longer, can be longer courses than like what we’ll talk about. Um, and I’m going to talk a little bit more about that in just a second, but um, I’m going to talk a little bit more about, um, how can I take something that I learned with a one on one VIP client, deliver it in a group coaching or mastermind style format.
Then what am I taking that? I’m still delivering like my time to those people in, in the high ticket and say, you What is, what is like the self guided course version of the cohort? So like, I think I brought up building a second brain and I didn’t bring up building a second brain yet, but that was a really popular cohort course for several, for several years with a Tiago Forte and his team.
Ali Abdaal did something similar with, um, part time YouTuber Academy. I know for second brain. You can only get access to second brain now as like maybe a foundations course or a self guided course. So something that was costing 2, 000 per person, they would have hundreds of people sign up, but it was only available a few times a year.
Now you can come in and you can take a second brain foundations or fundamentals and it’s 500. That’s that mid tier. It’s often like a cell. It’s often, but not always a self guided version of a cohort course. Another way to think about it would even be like what’s kind of the starter sessions or the like 101 lessons kind of like fresh, you know, the freshman version.
A good example of that is, uh, Nick Huber. I don’t know if he still sells this, but he like sold his real estate masterclass for a number of years and it was 2, 500. It was entirely self paced, but it was a huge course, like hundreds of lessons, lots of videos, like the whole thing, 2, 500. Yeah. Well, there is a 101 like real estate starter class version.
So there’s the master class and there’s the starter class. The starter class was anywhere from 500 to 750, depending on promos, and to me, like, that’s the mid tier, uh, that’s something where you can go through it at a higher price, with people, or like, with, with the instructor, or it’s a, like, shorter, go through it on your, on your own time.
What’s important about this mid tier is this is where you’re completely, and for most people, this is where you’re completely disconnecting your in person time with the experience that the student has, that the customer has. And so this is a really like key point where you start to like flip the script.
And leverage more of your expertise without leveraging your time.
[00:15:49] Tim Forkin: This middle tier of the value ladder, I honestly think is like where most people think of to start almost like, Oh, I want to start a 500 course. Right. Cause the math on that is just so intoxicating. It’s like, if I get a hundred people that I’m a 500 course, my life changes.
Right. And. That’s what people think. Uh, this is the middle of the ladder for a reason, right? You don’t want to start here. You want to start either at the very top and the bottom. We’ll get to the bottom, but I like how we’re actually going from the top down on ladder, because this is like the quickest way to learn how to price your services and actually start making money and getting outcomes financially for your creator business.
[00:16:22] Matt Ragland: You’ll actually, you’ll also learn so much more. Coming at it from the top or the bottom, we’ll like kind of reverse this in, in a few minutes when we start talking about the bottom and it is really intoxicating because you think, man, if I, you already did the math like that is life changing for a lot of people.
It means that you could do this all the time. What I have found and what I’ve seen, and this is going to one of my current creator hot takes in the, in May of 2024, is that I think the middle tier of these products is the hardest, is by far the hardest, like convincing people to pay 500, 700 for something is actually harder than convincing them to pay.
1, 500, 2, 000 for something where you’re more involved or even like pay, obviously paying less for something, even if you’re getting less. And yeah, there’s something that I want to talk about with you in a minute about like over delivering as a marketing strategy. This is something that you brought up to me that like, I just want to like put, put a pin in it.
Uh, A court in, in corporate speak, but the middle tier is so challenging because I believe that the middle tier of courses and digital products is like slowly, maybe quickly being destroyed because like what people expect out of the lower tier, more of that impulse by something that’s less than 200, less than 150, maybe even less than a hundred dollars.
Those courses have gotten so much better than they used to be a couple of years ago. And I credit slash blame our friend Justin Welsh for this. I can’t tell you the number of, like, clients or potential clients that I’ve talked to over the phone, over Zoom, over DM, that’s like, hey, can you build me, can you help me build a Justin Welsh style offer?
And there are a lot of things that I could say about that, including like the sheer volume that it takes to make that profitable. But Justin’s courses, content, OS, LinkedIn, OS are so packed with value for a hundred hundred and fifty dollars that people expect, especially in our, in our creator economy bubble, people expect for courses in that range to be really good.
And so the Delta, the difference between like what you’re selling at 150 versus what you’d be selling at 500. It really needs to like scale up appropriately. So that’s why I think the 500 course, it’s the toughest thing to sell right now as a creator. You’re much better suited. If you have like, say over 50 or a hundred thousand subscribers to selling something that is like still really good, obviously, but it’s closer to a hundred and hundred and 50 and then go like, it’s like a barbell strategy.
It’s like a barbell effect. You want to sell something that’s a hundred dollars. or 1, 000, trying to sell something for 500 bucks. This mid tier, the economics of it really work when you nail the offer. But I think first you have to figure out your cohort slash high value offer and your low value volume offer that you can sell like right upon subscription.
So that’s my big picture hot take on like the 500, 700 range of products. Uh, it’s. It can still be really good, but it’s the hardest to like convince people to buy right now.
[00:19:33] Tim Forkin: Yeah. And one thing that I’m kind of realizing as you say this is that 500, 700 number, that’s really intoxicating. Let’s I’ll say it again.
You get a hundred people to buy your 500 course and your life changes. Same thing with 700. Like relatively speaking. That also could happen at 200, right? If, if 150, 200 course, if you can find, and we’re, we’ve gone down because it is harder to find 200 people, but if you can find 200 people to buy your 200 course, like that’s incredibly lucrative.
Yeah, let’s go 40, 000 and yeah, the number of
[00:20:04] Matt Ragland: you, the numbers keep playing out.
[00:20:06] Tim Forkin: Yeah. You went hard on like the Justin Welsh side of it. Right. And I do think we will get to it on over delivering these impulse kind of shorter courses that still have a ton of value. This I think is the real sweet spot for, especially like self guided courses.
A hidden strategy for these impulse, like under 200 courses is that you can bundle them together. And reach that mid, mid level course price, right? So we just launched the course design blueprint. We could do newsletter launch blueprint. We could do course on videos and communities and websites. And we could, all the things that we do at HeyCreator, we could each have separate 147, 197 courses, and then package them all together.
And make it look like an insane over delivering price for 6. 97, 8. 97, you know, like 1, 500 worth of value in half the price.
[00:21:01] Matt Ragland: Yeah, and that’s what, like, I love your point about like over delivering as a strategy because this is again like something that we’re seeing is that these Like courses or products for creators five years ago that were under a hundred dollars.
Those are like, people were selling eBooks for 50 bucks. And now like some of these courses, you can get just a, an insane amount of value for a hundred, hundred and 50 bucks. And what you’re doing is you’re giving people, and you can talk about this a lot, a lot better than I have. Cause it’s your point.
Like it’s great for shareability and just people are like, Holy cow. I came in. I was just expecting to learn a little bit about this, but I did so much. I did so many other things. And now they’re like, our friend, Amanda gets is doing this with her, um, life’s a game masterclass. Like there are just so many testimonials from people who are coming in and are so happy about the value that they receive for something that’s less than 200 bucks.
[00:21:55] Tim Forkin: Yeah. I was jamming with our friend Greg Isenberg about this last year, about how, like you go to a coffee shop. And, uh, they bring you pay for it. They bring it out to you. Most places, they just set it on the counter. Right. And after a while, they check on you. They give you like a nice little cheap piece of chocolate that you didn’t pay for or ask for.
Right. And you come back the next day, they remember your name, all these different like ways to over deliver on service work, which you can do. We can go back to that for a second. Like if you offer a service, these little things you can do, like give people for keep using the video example, give them five videos when they only paid for three, or, um, Just like the kindness and like attention you show to your clients and that in the course side of it, you could do a course.
And you mentioned Justin Wells. You could do what should be 500 worth of value to some massive, awesome, helpful course and price it at one 97 or 97. And. Jack butcher, his, his Jack’s incredible example of this build once, sell twice. I’m not sure what it ever got to in terms of like maximum price, but right now it’s 8.
That’s right. That is a, that is a hundred, not only just for how long it is, what’s in it. 8 is 80 times less probably than what it, what it’s worth. And probably infinitely more for what it’s done for other people in their businesses. Right. So, uh, we’re not saying make your thousand dollar course 8. No, I’m not saying that.
Think of the ways that you, if you ever price something in a tier on this ladder, like one rung lower than you probably should or would, what that does in exchange is yes, you might need more people to buy it. The, the goodwill you’ve built, the gratitude that you’ve built from your audience and your followers, the shareability increases tremendously.
It’s like, Oh my God, for Jack Butcher’s case, if I paid 8 and got Got something that could help me build a 100, 000 business. You know, like that’s just incredible. And you’re going to tell people.
[00:23:47] Matt Ragland: You can tell people about it, but like, Hey, you can’t, you wouldn’t believe I would, I would challenge everyone listening to this, watching this to think about like, what would I have to price something to make people be like, you won’t believe what I paid for this thing that helped me so much.
And that’s not, so I want to be really clear about this. is if you have these like low, low priced, under 200, under 100, very low price, say like tiny offers, uh, that are under 50. Though, like what we were just talking about with Jack, those only make long term sense financially if you have a high volume of subscribers and potential customers.
To make, to make that economically satisfying for you. It’s great when you have over a hundred thousand subscribers, over 200, 000 subscribers, multiple thousands of tens of hundreds of thousands of followers that you can convert. You have a high volume of subscribers leads that can turn into like. If you’re converting five to 7 percent of that, we talked about this with the seven steps to seven figures and in our newsletter episode, that’s a really good business, but what most people miss.
And even when they came to me, they came to us and they’re like, Hey, I want to have a Justin style offer. Okay. Well, you’ve got a thousand. email subscribers, even if they had 10, 000 email subscribers. If you’re converting, let’s just do, let’s do math. I’m using my phone as a camera, but let’s do math. If I convert 8 percent of my 10, 000 subscriber audience, that’s, you know, 800 subscribers, that’s 800 customers by 97.
That’s 77, 600, which is still really great. I’m not saying that it’s not, but here’s the next thing that again, people miss. I probably need another 10, 000 subscribers next year to do that again. You can’t keep pitching the same thing to the same subscribers over and over again. A percentage over time will buy.
Absolutely. But like not as many people think about they just kind of like, and I made this mistake. I was like, Oh, I made it to 10, 000 email subscribers. My, you know, My, my work here is done, not, not quite that much, but I didn’t focus as much on growing my list. Then I have to replenish the list to then like sell them this product again.
I need new subscribers, new leads coming in. A lot of people miss that when it comes to these lower price products. They’re just like, Oh, well people are gonna like, It’s such a great deal. People are going to buy. Yeah, you’ll convert a higher, a higher rate than you would that 500 course, but you need to keep, you need to keep, uh, like bringing in new subscribers top of funnel so that you can keep making these sales and make it, uh, financially viable.
[00:26:34] Tim Forkin: Yeah. And the same is true for like, The lowest tier and then the free tier as well. Yeah, pretty much. The free tier to get, the free tier to get subscribers on your email list and the low tier to like, to, to bring in like an extra like lowest point of revenue. Do you want to quickly go through like the lowest rungs of the ladder?
[00:26:49] Matt Ragland: Yeah, so we’re talking, we talked about low impulse. We spent a good bit of time on that, but very low is something that’s It’s like under 50 bucks and this could be a live workshop. It could be replays. It could be templates, um, like say notion templates will often sit in, in this. Our friend Jay Clouse actually like sold this gigantic notion template called creator HQ and it’s, it’s an awesome notion template, but he actually said, and it’s so much more than that.
And this is actually like. A bit of like something that he didn’t really expect to learn initially when he launches like when I use the template language people’s Minds immediately went to like this should be under 100 just should be under 50. I think it was 300 And so people’s minds of like, oh a 300 template.
I don’t know about that, but like a 300 like business database, like, you know, dashboard, that’s, that’s actually worth it. So there are some like positioning and language things to think about with this, but these are usually, and When I think about this, I’m also thinking about, we can talk about it in the context of HeyCreator because I think it would be useful to hear some more specific examples, um, especially like how something can fit together.
So let’s think about free from the HeyCreator, uh, perspective. Well, for HeyCreator, we have the YouTube show, we have the podcast, we have the newsletter, we have a free 10 email creator blueprint course that you can check out in the show notes or the description below. So those are all like. multiple touch points and content, uh, pieces for free.
Um, when you go to the low price, there’s the community. Community is 39 a month. Occasionally, we’ll have promo prices. So if you’re on the newsletter, you’ll know about those. But that’s something that you can get access to less than 50. That now it is 39 per month, but it’s underneath that 50 range. When people are looking at it, we’ve even talked about like, Hey, what, there’s like some other templates or downloads or like vault style memberships that we can have that are still in that like very low.
And then that kind of impulse price. That’s where we have course design blueprint. That’s where we have newsletter launch blueprint. That’s where we can like. Talk about video creation. So that’s going in that 150, we bundle those together to have like that 500 mid tier, the other thing that fits into the middle tier, kind of around 300, 500 is the annual membership is you can, it’s 39 per month.
But if you pay annually, then it’s 350. So you basically get like two, two months off the higher. The higher level is the founder’s mastermind. So Darrell, who you’ve heard on this show and myself, we do an annual, uh, mastermind for people. Okay. We have an annual mastermind 12 months for creators. It’s thousand dollars a month, but you get access to Darrell and I, and we’ll, we’ll change your business over the course of a year.
That’s a high to VIP level of commitment. And then the actual, like. High VIP, and this kinda gets into our service work as well, is we have course, course launch services. We have newsletter, newsletter, ghostwriting services that’s automatic evergreen. So if you’re a creator who, when we think about this on the scale of creators, if you’re a creator who has an audience who has content but doesn’t have the time to do a newsletter, then you can hire us to do the newsletter for you with automatic evergreen.
If you have an audience, you’ve been doing the newsletter, but you haven’t launched a course yet, or your last course launch underperformed hire us to do course launches for you. And that’s, that’s high end service work, but, and this is where we say like Darrell and I and Tim and Corey and Chloe and, um, KC, the whole team.
We’ve done dozens of course launches and those costs thousands of dollars. But that’s why we did like thinking about what we did very high level and bringing it down and say like the course, the course launch blueprint. The newsletter, the newsletter blueprint. These are things that we’ve done with very high level creators, very successful creators, and we’re taking those best lessons, that roadmap, that blueprint, and putting it into a course experience that you can have access to for dependent, you know, for around 300.
And so that’s something that costs 3, 000 if you just want to hire us. Or it costs 300. So it’s that you can see like the distinction in the value ladder there and how the same kind of ideas fit at different price points, but also have different levels of access to like myself, Tim and the rest of the team.
[00:31:25] Tim Forkin: Yeah. Some language I want to introduce here, the lower parts of the ladder. Are do it yourself, right? You have the template, the ebook, which you need to read or the template, which you need to customize to your own liking, uh, the courses that you need to go through yourself, the done with you is like the cohort, um, or kind of like back and forth templated like service work.
Right. So, um, you have some input on this. It’s going to be taught to you this way, or you’re going to, it’s going to be done for you this way. Um, it’s kind of like a collaborative project. And then, and then done for you is the highest level of the ladder, right? Uh, work with us and we’ll write your newsletter for you, or work with us and we’ll launch your course for you, work with us, we’ll do a website for you.
Whatever your service or coaching on the coaching side is like, Work with us and we’ll help you grow your business one on one, right? So done for you, expensive, done with you, that middle tier and, uh, do it yourself is the lowest tier. So that’s like the simplest way to think about the ladder.
